It’s My Mother, I’ll Put It on Speaker Phone

Posted by Bess Levin, Mar 05, 2007, 2:40pm

geico-caveman.jpgLast week I told you that after reading Warren Buffett’s annual letter to his shareholders, I was kind of starting to sort of like the crazy old kook. Today, after little thought and practically no deliberation, I am proud to tell you that I have upgraded my previous sentiments to being Fatal Attraction-sociopath-stalker in love with him. Why, pray tell? Because Dubya B is the man behind the man responsible for this:

…the Geico Caveman…will be the star of a new ABC sitcom. That's right. Apparently someone over at ABC likes the caveman so much, they want three of them to humorously battle prejudice while living in Atlanta. Joe Lawson, the Martin Agency copywriter behind the Geico campaign is on-board as a writer at least for the pilot which will even feature a Gieco spokesman. Now that's some serious brand integration.

Roast duck with the mango salsa, indeed.

Geico Ad Campaign to Become ABC Sitcom Pilot [Adrants]
Warren Buffett's Letter to the Shareholders

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Comments

Posted by C, Mar 05, 2007 3:32PM

I adore the cavmen! a little agency in Richmond VA (who just won the massive WMT account) came up with it ... is a Saturday morning special w/ the gecko far behind??

Posted by The Corner, Mar 05, 2007 3:37PM

Thank God some regular culture makes it to Atlanta. It's upsetting that the city is only on the map for how many awful hip hop artists Ludacris has brought up on his coat tails.

Posted by EC, Mar 06, 2007 8:27AM

I'm surprised Bess didn't title this entry: "It's so easy to work on Wall Street, even a Caveman can do it."

Posted by , Mar 06, 2007 8:46AM

but the caveman's not working on wall street

Posted by , Mar 06, 2007 11:03AM

There are a LOT of cavemen working on Wall Street!

Posted by anonymous, Mar 06, 2007 11:45AM

They can be identified by their Armani suits, square-toed shoes, and ethnic accents.

Posted by EC, Mar 06, 2007 12:32PM

Some of those Cavemen ARE the real thing Cavemen, not as sophisticated as the Geico dudes. They need a telephone manual to operate their "telephoning devices."

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