Caption Contest: Racist Intel Ad

intelad.jpg
The latest Intel print ad for the Core 2 Duo processor features several large black guys posed in pre-prostration to a nerdy white overlord who looks like an extra from a bad Dockers commercial. Is the ad racist or are people reading into this too much? A common misreading of 'bent over black guys overseen by complacent white dude' imagery is to think that it's racist. Would the ad have made more sense if Intel used Chinese swimmers?

Also, any ideas on where this ad was focus tested (Intel's Andersonville HQ)? Intel probably just figured that only one of the people in the picture would be buying products with its new high-end chips anyway. That person of course, is the guy who finishes first in the race.

Enter your caption below!

The Union and Confederacy have been uncivilly vying over Intel's share price (Nasdaq: INTC) which has ranged in daily trading to up over 1% to down 1.5%.

Intel Ad Might be Racist, but Boy Does It Make Me Want a Core 2 Duo [Gizmondo via Fark]
Intel under fire for 'racist' ad [The Inquirer]

Comments

Posted by LippyTex, Aug 01, 2007 1:28PM

Caption: "Dark Energy: The Power of the Future"

Posted by anonymous, Aug 01, 2007 1:32PM

Andersonville as in notorious Civil War POW camp Andersonville? Did KH major in history or something?

Posted by , Aug 01, 2007 1:34PM

That's as racist as Aunt Jemima and Uncle Ben.

Posted by IA, Aug 01, 2007 1:38PM

"Office Computers Sold and Replaced with Swimmers: Is 200M Butterfly the new Minesweeper?"

Posted by frankie bones, Aug 01, 2007 2:02PM

The white guy looks a bit like timmyyy sykes

Posted by BSD, Aug 01, 2007 2:08PM

This should be the cover of his next book!
An American Plantation
How I made $2 million as a Slave Operator

Posted by Anon, Aug 01, 2007 2:09PM

Caption: Farts: A Renewable Energy Source.

Posted by urmman, Aug 01, 2007 2:14PM

The black guys are not swimmers, they're sprinters. The ad would be completely uncredible if they used six white sprinters.

Posted by anon anon anon, Aug 01, 2007 2:17PM

INTEL
Multiply Your Computing Power
Maximum Power Over Slaves

Posted by BayAreaGuy, Aug 01, 2007 2:22PM

"Also, any ideas on where this ad was focus tested?"
Dallas, TX

Posted by anoners, Aug 01, 2007 2:23PM

I think he was just saying Chinese swimmers because they are scary beyond all reason...

Posted by anon, Aug 01, 2007 2:32PM

"Get ready AMD, the A$$Fu@king is about to begin."

Posted by , Aug 01, 2007 2:36PM

anoners: let me guess, you have a great personality

Posted by Zbignew, Aug 01, 2007 2:41PM

BSD @2:08 = nicely done.

Posted by Lpb, Aug 01, 2007 2:46PM

Ben Johnson's loving it

Posted by Quebert, Aug 01, 2007 2:54PM

Caption: "Intel: Reinforcing stereotypes to maximize your power."

Posted by Matt, Aug 01, 2007 2:55PM

Massah: The chip driving the future, optimizing business performance by forcing all the little, worthless parts to do its job.

Posted by D. Aristophanes, Aug 01, 2007 2:55PM

"Molasses! For Rum! For Core 2 Duo Microprocessors!"

Posted by , Aug 01, 2007 3:01PM

"Look at them...they love it"

Posted by JP, Aug 01, 2007 3:01PM

Intel: All the Speed, Three-Fifths the Price

Posted by unintentional racist, Aug 01, 2007 3:01PM

or just working off the fact that every person white/black/blue/etc knows that the fastest sprinters in the world are mostly all black, even though no one has the cajones to admit it

(likely out of fear that al sharpton/jesse jackson will drop the race card, which in actuality they probably would/will)

Posted by D. Aristophanes, Aug 01, 2007 3:08PM

"Lift that barge ... tote that bale ... execute multiple computing tasks with lower cooling costs in the Mississippi mud ..."

Posted by fws, Aug 01, 2007 3:13PM

due to our supplication to Rev. Jackson, we are ensuring diversity in our ads.

- The Intel Mgmt.

Posted by polk, Aug 01, 2007 3:14PM

"We welcome our new white overlords"

Posted by Ajax, Aug 01, 2007 3:21PM

Intel: We're not fags; we just like homoerotic imagery

Posted by SDH, Aug 01, 2007 3:50PM

Well they always said the Black man constantly gets fucked by the white man, these guys are just waiting in the receiving position. However I'm sure the white guy would love to be the one in the receiving position...........wait what was the question again?

Posted by David Duke, Aug 01, 2007 4:16PM

The new core 2 duo processor, it's stronger than six negros.

Posted by anonymous, Aug 01, 2007 4:22PM

If it's true that blacks excel at sprinting, why is it wrong to show that whites excel at, say, management? Pretty much everyone knows (but is too chickenshit to admit it) that blacks make good sprinters and whites make good managers, businessmen, financial analysts, scientists, etc.

Posted by Dirk, Aug 01, 2007 4:31PM

Did anyone else notice that the white dude has a woodie?

(I swear I'm not gay.)

Posted by jared, Aug 01, 2007 4:50PM

Come on, just because you read Beloved back in AP English doesn't mean bent over black dudes + satisfied white guy = racist.

Posted by NotNasser, Aug 01, 2007 5:04PM

One out of every seven of our customers WON'T lose a contact lens this week.

Posted by token blackie..., Aug 01, 2007 5:19PM

anon 4:22, not cool, not COOL.

Posted by beanspants1, Aug 01, 2007 6:53PM

Looks like the sprinters are lining up to play a rousing game of either red rover or smear the queer.

Posted by beanspants1, Aug 01, 2007 7:01PM

Also, any ideas on where this ad was focus tested?"
Dallas, TX

Posted by: BayAreaGuy
--------------------------------
Oh come on now. Dallas has almost as many black people as the entire state of Connecticut.

Posted by , Aug 01, 2007 7:04PM

It runs like he just stole a loaf of bread.

Posted by herodotus, Aug 01, 2007 7:18PM

"With Intel inside, you don't even need a bullwhip."

Posted by White Guy, Aug 01, 2007 8:54PM

I think it's saying: having Intel is like all of your employees being black. It's racist against non-blacks.

Posted by me, Aug 02, 2007 2:48PM

Intel Core Duo: Able to promote shameless stereotypes with or without our pointy hoods on.

Posted by Give me a break, Aug 02, 2007 6:57PM

Seriously people. They were just saying the processors are fast. Why do people have to read such hateful things into everything? There was no malintent. And to the uncool racist dude...ignorance and hate...thats what little minds are made of.

Posted by White Boy, Aug 08, 2007 7:52PM

As a white man, I am also offended. First we can jump and now we can't even run? WTF?

Posted by anon, Aug 09, 2007 10:16PM

Why couldn't they use multi cultural sprinters?

And why aren't they looking face up like they're about to race?

because you're racist.

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